• StarCraft 2 Blog on Facebook
Blizzard and Activision Merge

The BBC is reporting that Blizzard and Activision have issued a surprising announcement: The two gaming giants are going to merge their companies into one. The new company will go by the name of “Activision Blizzard“.

Activision and Blizzard have said they will form “the world’s most profitable games business” in a deal worth $18.8bn (£9.15bn).

 

As part of the merger plan, Blizzard will invest $2bn in the new company, while Activision is putting up $1bn.
The merged business will be called Activision Blizzard and its chief executive will be Activision’s current CEO Bobby Kotick. Vivendi will be the biggest shareholder in the group.

 

Jean-Bernard Levy, Vivendi chief executive, said: “This alliance is a major strategic step for Vivendi and is another illustration of our drive to extend our presence in the entertainment sector.
“By combining Vivendi’s games business with Activision, we are creating a worldwide leader in a high-growth industry.”

BlizzaVision

Blizzard has posted a FAQ page with some more details.

Q: What are the details of the deal?
A: Under the terms of an agreement with Vivendi, Blizzard and the other companies that make up Vivendi Games will combine with Activision to form a new public company called Activision Blizzard. We do not anticipate any difference in Blizzard’s operations as a result of the combination. Joining forces with Activision will create a stronger and more diversified company that we anticipate will benefit and strengthen both brands.

The rest of the FAQ makes it clear that Activision will not affect Blizzard’s game development in any way:

  • Blizzard’s team and its management will remain the same
  • Release dates (what ever they are) will not change
  • The Blizzard offices will remain operational
  • The famous logo will continue appearing on game boxes

 

starcraft2logo.jpg

Activision obviously understands that Blizzard knows what it’s doing and will not attempt to alter Blizzard’s winning formula. If they don’t figure it out themselves, Blizzard’s hoards of fans will have to … explain it to them.

On the bright side, this paves the way for the inevitable “World of Guitar Hero”, where players roam a fantastic world, churning out guitar tunes to formulate spells instead of clicking mouse buttons repeatedly.

Be Sociable, Share!
Google+

Related Posts:


43 Comments to “Blizzard and Activision Merge”


  1. Anonymous — December 2, 2007 @ 5:35 pm

    Seeing how many times they mentioned more money, I think we can expect to see a monthly fee for battle.net. I am…. disgusted.

  2. THE_BANANA_REPUBLIC — December 2, 2007 @ 6:10 pm

    “If they don’t figure it out themselves, Blizzard’s hoards of fans will have to … explain it to them.

    On the bright side, this paves the way for the inevitable “World of Guitar Hero”, where players roam a fantastic world, churning out guitar tunes to formulate spells instead of clicking mouse buttons repeatedly.”

    Hahaha.

  3. Ken — December 2, 2007 @ 6:23 pm

    I haven’t heard of activision before… I think this isn’t a merger, it should have benn a buy out so that Blizzard can retain its sole name as BLIZZARD and activision will be part of that, without mentioning it on the prime brand. I’ve known Blizzard to be a really great game designing company, they ought to make sure that Activision doesn’t change that perception BY NOT CHANGING THE PRIME BRAND AND LOGO.

  4. jaguar — December 2, 2007 @ 6:51 pm

    “I haven’t heard of activision before”

    They are one of the biggest (#1 in 2007, I think) game publishers/distributors in the world.

  5. rikas — December 2, 2007 @ 6:52 pm

    You haven’t heard of Activision? Maybe you’re not into games then. It’s a very well known company imo.

    I don’t line the news.. :S

  6. JMM — December 2, 2007 @ 7:18 pm

    Holy smokes! I was not expecting this!

  7. as — December 2, 2007 @ 9:08 pm

    This is obviously a step toward being able to release a digital content delivery system similar to Steam. That is probably the reason Blizzard has been hyping SCII so much, even though the game is still far off.

    Acquiring Activision just gives them a larger library of titles to offer to keep people using the service. Blizzard only has a few titles, making it impractical to launch such a large project by themselves.

  8. Josh — December 2, 2007 @ 10:11 pm

    Activision was the first third party game company ever. Seriously you havent heard of them? I remember playing pitfall! on the atari!

  9. Kane — December 3, 2007 @ 12:32 am

    That makes a lot of sense, as. I hope it’s less annoying than steam and won’t prevent me from playing the game occasionally (and on launch, more importantly).

  10. Martin — December 3, 2007 @ 7:13 am

    I’m sorry but I just don’t like the notion of putting StarCraft and Tony Hawk&Co under one hat. It seems some infuence is bound to sip through, no matter how “uninterventional” they try to keep it!
    But… it may be for good, who knows. :)

  11. mmx — December 3, 2007 @ 7:18 am

    This scare the shit out of me …. why such stupid move is needed, there is somethnig fishy behind this

  12. Arthur Santana — December 3, 2007 @ 8:37 am

    Hopefully this will only change how they distribute stuff. To my knowledge, Activision does not develop anything. The mentioned Tony Hawk, for instance, was made by Neversoft.

  13. Lonia — December 3, 2007 @ 11:15 am

    lol no one said the name could be Actard

  14. home_run758 — December 3, 2007 @ 2:30 pm

    to whoever admins this site, sc2pod.com is a blizzard employee post tracker. thought it could be useful.

  15. Josh — December 3, 2007 @ 3:55 pm

    Here is a random thought. Blizzard has said that all the old original SC and BW units will be in the map editor. I think they might have a surprise. I think that they will have a brood war mode where everything is balanced like in brood war with all the old units.

  16. cowsay — December 3, 2007 @ 4:42 pm

    “the name could be Actard”
    Hahahahhahaha… ha.

  17. Ken — December 3, 2007 @ 5:00 pm

    Quoting rikas:

    “You haven’t heard of Activision? Maybe you’re not into games then. It’s a very well known company imo.”

    Yes, really… I keep track of new games here in the Phils but I haven’t heard of Activision. The popular games here are all from Blizzard, Sierra, Nintendo, Sega and that company that made C&C. Maybe they haven’t penetrated much in SE Asia.

    Anyway, if this helps them improve their development of Starcraft II, then so be it. I don’t mind, as long as Starcraft will continue to prevail. En Taro Adun!!!

  18. Ken — December 3, 2007 @ 6:12 pm

    quoting mmx:

    “This scare the shit out of me …. why such stupid move is needed, there is somethnig fishy behind this.”

    lol… certified conspiracy theorist. =)

  19. Lipton — December 4, 2007 @ 12:29 am

    You guys are missing out on the positives here… with Activision, promotion for StarCraft II will be even bigger and reach even more people. They have said many times already in all these reports, that nothing changes in regards to Blizzard gaming development.

  20. Adun — December 4, 2007 @ 1:51 am

    Does anyone even read this page? It says there won’t be any changes to the game right here.

  21. aaron — December 4, 2007 @ 9:58 am

    Given the increasing connections between games and other media (music, movies, etc), it’s a surprise that Vivendi is the only media conglomerate buying gaming companies.

  22. Lonia — December 4, 2007 @ 4:40 pm

    Activision is a good company… guitar hero? call of duty 4?
    It may be less known then blizzard but certainly activision put off many Good games

  23. MechaBeast — December 5, 2007 @ 6:13 am

    Wouldn’t Blizzard vision or Blizz-vision be a better name or did they just want to be higher in the yellow pages?

  24. rikas — December 5, 2007 @ 6:30 am

    For those who say they never heard of Activision here’s a list of games of games published:

    http://en.wikipedia.org/wiki/List_of_Activision_games

    It’s an impressive list imo 😀

  25. Jebbou — December 5, 2007 @ 8:14 am

    Impressive indeed .. Looking at the game list both company seems to complete each other very well. Blizz is very RTS-MMO-PCRPG oriented, while Activision is more action-console+FPS.

    And from what I can see, Activision has a strong background in console gaming which could be put to good use to bring back old franchises from Blizz, such as Blackthorne, Rock&Roll Racing and Lost Vikings. 😀

  26. Arthur Santana — December 5, 2007 @ 11:54 am

    WOW! Just confirmed on wikipedia that Blizzard made these games Jebbou just talked about! Incredible, now I love them even more! haha

  27. small business marketing tips — January 31, 2012 @ 1:36 pm

    Somebody essentially lend a hand to make critically articles I would state. This is the first time I frequented your website page and thus far? I amazed with the analysis you made to make this actual publish extraordinary. Fantastic job!

  28. equixenue — April 9, 2013 @ 8:43 pm

    [url=http://cheapmichaelkorspurses1.blinkweb.com/]cheap michael kors purses[/url] Now it works this is why Franchises work so wellGood systems will do exactly this true duplication even when it comes to calling prospects or members They should not tell you to do any thing that every one in the system cant duplicate exactly For some calling prospects is to stressful Good system should never require the down-line to cold call [url=http://monster-beats-h.ucoz.org/]monster beats headphones[/url] There is much talk of latent semantic indexing, and the importance of using latent semantic language within articles and web content, but there is also a great deal of confusion, misunderstanding and assuming For example, most people appreciate the word ‘semantic’, immediately flooding their articles with similar or related keywords, but what about the word ‘latent’The word ‘latent’ means potential or subtle, without being obvious The trouble is that when it comes to search engine optimization and writing good quality web content many people ignore this aspect, and the abundance of keywords is woefully obvious By pouring keywords into writing, many web publishers are making it so obvious that they are trying to optimize their content for Google that the meaning of the text becomes virtually lostTrying to read a sentence with half a dozen sub clauses and with every third word repeated in six different ways isn’t going to help endear your website to your visitors http://monsterbeatsstudio.webstarts.com.
    [url=http://raybanwayfarersunglasses4.webs.com/]ray ban wayfarer sunglasses[/url] He can determine if the guitar has good quality through hearing its tune for the first time However, there are people who do not posses that certain gift But there are other ways of tuning the guitar One way is the ordinary methodThe first step to the ordinary method of tuning the guitar is finding a tuning instrument like a piano or an organ to base the tune [url=http://cheap-oakley-sunglasses1.webs.com/]Cheap Oakley Sunglasses[/url] We all know that inbound links to your site help rankings Additionally, if those links can be ones that provide genuine targeted traffic youre doing very well There are a number of methods for driving traffic to your site with paid advertising, PPC, etc however one of the most cost-effective methods is to publish articles Article writing is no simple task however the rewards can be enormous.

  29. equixenue — April 9, 2013 @ 8:47 pm

    [url=http://cheapraybans10.weebly.com/]Cheap Ray Bans[/url] You have no doubt received a chain letter at some point A chain letter contains a chart specifying the massive amounts of money the recipient will get when they follow the instructions The first instruction is to send money The multi-level or network marketing scheme works similar to a chain letter The prospective recruit gets a chart showing the massive amounts of money they will receive when they join the network [url=http://asylumworkoutb.blinkweb.com/]Insanity Asylum Workout[/url] Admittedly, they may be harder to convince but what’s there to lose More to the point, why do you think you’re going to lose in the first place Would you have joined your current MLM company if you genuinely didn’t believe in what it represents Would you have joined the MLM company if it means having to deceive other people into joining So why shouldn’t you approach people who know about MLM They may think they’ve heard it all before, but you can prove them wrong, can’t youYou’ve joined an MLM company that promises the greatest returnsIt’s great to join an MLM company with such profit potential but that hopefully wasn’t the most important thing that swayed you to join If it was then you could be in big trouble The promise of huge returns won’t do you any good if you’re essentially unsuitable to sell the kind of products or services the MLM company is offeringIf you want to finally earn the MLM residual income you desire, you should join an MLM company whose products and services you know of and believe in http://michaelkorshandbagoutlet5.blinkweb.com/.
    [url=http://sunglassesdiscountshop.webstarts.com]oakley discount[/url] This is the starting point of finding niche opportunities What you are looking for is a high ratio of searches in a small market that have little competitionWordtracker or a software that will tell you the number of searches and how many results were returned on the search engines for that keyword or phrase is essentialThe second part of the equation is to find content for your web site that is related to the niche or target marketThe possibilities for content are article directories,private label articles, and content pulling software [url=http://raybanwayfarersunglassesba.webs.com/]ray ban wayfarer sunglasses[/url] Much like the pockets in a pocket folder, a brochure pocket is a wonderful way to enhance the functions Most of the knowledge will come as a part of what they learn as a new employeeIn case of public relations jobs, the new graduates have to face something of this sort There is lot to learn and imbibe but then at the same time one should not apply for the job with this idea that there will be a huge platform where their knowledge shall be put to use Every day will be a new experience in terms of learning if there are no pre formed notions about such public relations work There are certain things and qualities that are expected to be displayed by such professionals in public relations jobs.

  30. equixenue — April 9, 2013 @ 8:59 pm

    [url=http://cheapnikefreerunmake.blogspot.com/]cheap nike free run[/url] The opportunities to make money are there 24 hours a day3 You will not get laid off This is a scary part of working for somebody else right nowOf the millions of jobs that have been lost many of those are not going to come back [url=http://nikefreerunwomen.cabanova.com/]nike free run women[/url] Emails should be short, simple and straight to the point Lengthy and over-stuffed emails are not read by people as they don’t like to spend their time in reading all the stuff So concentrate one point at a time in the email and put some free white space also in it which makes it interesting and appealing to the eyes of the subscribers Any emails that concentrates just on selling something to the reader is not liked by the masses It has to be informative also, and selling should be done in subtle manner so that they don’t feel that email is just for selling them something http://nikefreeshoespink.tumblr.com/.
    [url=http://nikefreerunfor.blogspot.com/]Nike Free Run[/url] The last thing you want is to disappoint a potential client who is seriously interested in your services* Everyone loves a good surprise newsletter subscribers will enjoy the pleasant surprise of receiving a newsletter from you when they least expect it, and will feel more inclined to read it * Something worth sending Subscribers who are interested in your business, want to see that you know your stuff They need reason to trust in your skills, and encouragement to buy your products or services Therefore, it is imperative that your newsletters are full of new and interesting information every time you send them out [url=http://freerunblackshoes.webstarts.com]nike free run black[/url] (Better players will be able to play a push from just below the net tape, past the server – unless the server can intercept) The variation on low serves will be flick serves, which should be hit over the receiver as s/he attacks the low serve Flicking gives the attack away, but if the flick is deceptive (see below Flick Serves), the receiver should have to change direction quickly, making attack more difficult Persistently high serving, with no attempt at disguise, is only likely to be effective against relative beginners or players who lack an effective smash (Even then, it would be a bit predictable).

  31. equixenue — April 9, 2013 @ 9:01 pm

    [url=http://nikelebron10cheap.blinkweb.com/]nike lebron 10[/url] You cant use their name, unless you have some weird sort of business that only applies to people called Kevin or Angela But you can identify them in other ways You can identify their situation, the problems they have, the way theyre feeling, the thoughts going through their heads And the more closely you identify these things, the more likely you are to get their attention One way you can do this is by using rhetorical questions [url=http://lebronshoesforsalemag.blogspot.com/]lebron shoes for sale[/url] So, in January, for an option in the January cycle, the Jan and Feb options (current and next months) will be available plus two additional months: Apr and July By contrast, an option in the February cycle will have the following options available in January: Jan, Feb, May, and Aug Similarly, an option in the March cycle will have the following options available in January: Jan, Feb, Mar, and Jun We can illustrate how this works for a year with Apple Computer (AAPL) in the January cycle: In January, the Jan and Feb options (current and next months) will be available plus two additional months: Apr and July In March, the Mar and Apr options (current and next months) will be available plus two additional months: Jul and Oct http://nikefreerun2great.webs.com/.
    [url=http://freerun3leather.webstarts.com/]Nike Free Run 3 Leather[/url] After all, we cant expect any earnings if we dont make any salesWinning customers is essential for the success of our enterprise And this is also true for online businesses In fact, some would say that winning customers online has its share of pros and cons The good news is that the entire world is your market, and you could potentially reach more people through the World Wide Web The disadvantage The Internet offers a more impersonal channel in our dealings with people, making it more difficult to garner their trust and favour [url=http://nikemercurialvapors.blinkweb.com/]nike mercurial vapors[/url] Canadian business owners need to ensure they have the right facility We encourage clients to get the type of facility where they continue to bill and collect their own receivables during the factoring process Also, the Canadian business landscape relative to invoice cash/ factoring firms is much different than in the United States There are a number of great indicators you can monitor – here is one – it’s the ‘ Collection Period ‘ Simply take your accounts receivable and divide you your average daily credit sales the longer your Collection period number is the greater attention you need to pay to working capital Receivables are a huge component of working capital So what if you had a solution to obtain all the working capital you needed based on current and projected sales growth That solution is invoice cash, or the immediate factoring or discounting of your accounts receivable If you have no bank line with a Canadian chartered bank, by sacrificing a couple of percentage points in your gross margin, you can immediately monetize your accounts receivable.

  32. equixenue — April 9, 2013 @ 9:14 pm

    [url=http://cheapoakleysunglasses5.cabanova.com/]Cheap Oakley Sunglasses[/url] We expect that the boom times in the cosmetics and toiletries market are likely to keep rolling in coming years supported by some concrete market fundamentals discussed and evaluated in the report Among the reasons for small business loans are for operations such as hiring and training new employees, and marketing You will also need financing for asset investments like real estate and equipment, or to pay off existing business debtsIf you are looking for small business startup loan, your chances are low unless there are specific loan programs for startup business like yours If you inform the banks that you have not started your business yet because you are relying on the loan you will grant them, then forget about the whole thing because you have just proven yourself a high risk factorBanks and other lending institutions are more likely to grant small business loans to business owners who are looking for expansion or planning to open a new branch [url=http://monsterbeatsheadphones1.tumblr.com/]monster beats headphones[/url] The stems unscrew and also the bowls of the glasses are dishwasher proof That is, its a sign from the body that something is wrong and the only way to overcome it is to reverse the reasons why it first appeared Doesnt that make senseWhat a person with cancer needs to do is to make sure it never spreads to another area because its metastasize cancer or cancer thats shifted to another part of the body that kills people Its essential to make these changes which will strengthen the immune system and that will make the body inhospitable to these foreign growthsTo reverse the condition that first caused these growths to appear you need to deal with the causes and our food we now eat is the main one Today we are consuming a diet of mainly processed foods and the quality of this food has deteriorated due to the way its been refined and processed http://raybanswayfarer2013.weebly.com/.
    [url=http://raybanswayfarer.ucoz.org/]ray bans wayfarer[/url] You will hear them say, “I don’t want to leave it open-ended,” “That seems high for an hourly rate,” “I’m not sure my budget will allow for this,” or even “I’m not quite clear what it is I’d be getting”You can overcome these barriers to making a sale by “productizing” your services This awkward term simply means that you make your service look more like a product, so that it becomes easier for your clients to buy You give it a defined scope, fit it into a limited time period, assign it a definite price tag, and attach a distinctive nameLet’s say you are an image consultant, and you’ve been selling your time for $75 per hour [url=http://www.oakleyforsale2s.com/]oakley frogskins[/url] Taipei: Hua-Shi Culture Publishig Company 1st editionKe San-Ji: 1991 Public Policy, Politics and Economics – Collection of PapersTaipei: Shi-Ying Publishing CompanyCompiled by Chang Feng-Hsiong: Latest System Analysis and Design Taipei: Song-Kang Computer Book Publishers 1st editionTseng Tian-Mi-Er, Translator: You Wan-Juan: 1994 The Information Global CompanyVillage Taipei: Tian-Xia Publishin2.

  33. equixenue — April 9, 2013 @ 9:21 pm

    [url=http://cheapnikefreerunmake.cabanova.com/]cheap nike free run[/url] You can purchase a mailing list of businesses and services in your target market from a list company, or you can develop your own list by gathering email addresses on your web siteTelemarketingTelemarketing is a direct marketing sales technique that has the advantage of speed in a marketing campaign When you are a conducting a telephone solicitation you should first introduce yourself then offer an incentive in solving a problem that you know exists (to do this would require you to do some research on the business or what individuals would be looking for in your product) Ask question that you know will lead to a yes answer (keep prospects on phone answering yes to your questions) Describe your product or service and how it solves the clients needs [url=http://nikefreerunblack.cabanova.com/]nike free run black[/url] You will then gather a list of visitors who may be interested in becoming your affiliates14 Use an autoresponder on your order page Post a request form for visitors to be notified of special offers or discounts in the future This creates a very effective mailing list that contains the names of people who are already your customers http://cheapnikefreerunfor.weebly.com/.
    [url=http://cheapnikefreefor.tumblr.com/]cheap nike free[/url] – New customer bases – Affiliate marketers can utilize their respective following to make sales Affiliates may focus on specific market niches in their efforts, such as book clubs, video game player associations, auto clubs, and the list goes on These marketing niches can be new customer bases for your JV businessAffiliate marketing may have downsides as well Some affiliates may not bring in any sales or lose interest in your product when the next best thing comes around [url=http://nikefreerunwomenshoes.weebly.com/]nike free run women[/url] Hotel VenuesConference organisers usually prefer hiring a hotel venue for a larger event with choice cuisines and some recreation and entertainment thrown in Hotels offer a professional setting for important business conferences Also they provide the convenience of accommodation and your business associates do not have to travel to attend the conferences Hundreds of lavish hotels offer spacious conference rooms with high ceilings and extensive catering servicesUnusual VenuesStyle and fashion are the bywords in every industry today.

  34. モンスタービーツ — April 17, 2013 @ 9:30 pm

    I am really impressed with your writing skills and also with the layout on your weblog.
    Is this a paid theme or did you customize it yourself?
    Anyway keep up the nice quality writing, it is rare to see
    a nice blog like this one these days.

  35. レイバンサングラス — April 17, 2013 @ 9:33 pm

    You’ve made some really good points there. I checked on the web to learn more about the issue and found most people will go along with your views on this website.

  36. desert landscaping ideas — June 19, 2013 @ 3:42 am

    Replacing your water heater, furnace or AC unit is not typically a cost-effective endeavor.
    They also install french drains, as well as sprinkler and irrigation systems.
    All your questions about how to improve your
    landscape will finally be answered for you, as well as information
    that couldn’t possibly be provided in a one-day, two-hour workshop at the local library by master gardeners.

  37. Calvin — April 12, 2014 @ 2:55 pm

    Have you ever considered creating an ebook or guest authoring on other blogs?
    I have a blog based on the same information
    you discuss and would love to have you share some stories/information.
    I know my subscribers would value your work.

    If you are even remotely interested, feel free to shoot me an e mail.

    Here is my web blog Best Beach Boom Hack, Calvin,

  38. Ngan — April 13, 2014 @ 5:41 pm

    Hello, I believe your web site could possibly be having web browser compatibility issues.
    Whenever I take a look at your website in Safari, it looks
    fine however, if opening in Internet Explorer, it’s got some
    overlapping issues. I merely wanted to give you a quick heads up!
    Aside from that, excellent website!

    Also visit my webpage … Hack for Clash of Clans (Ngan)

  39. Brandi — May 6, 2014 @ 7:11 pm

    Heya i am for the first time here. I came across this board and I in finding It truly useful & it helped me out much.

    I’m hoping to present one thing back and help others such
    as you helped me.

    Feel free to visit my weblog … Clash of Lords 2 Hack Download
    (Brandi)

  40. Curtismex — February 9, 2017 @ 6:12 pm

    Существует такая услуга – добровольное медицинское обслуживание (или ДМО).
    Она предполагает, что пациент платит небольшую сумму за абонемент и ходит на прием весь год не платя за каждый прием.
    Однако соцопросы показывают, что лишь 4% жителей Санкт-Петербурга знают об этом.
    Почему так происходит?
    Потому что клиникам намного выгодней брать плату за каждый визит.
    А если честный врач посоветует добровольное медицинское обслуживание клиенту – это сулит ему увольнением.
    Эта информация уже вызвала много возмущений, сразу после того как информацию об этом рассекретил один врач.
    Его уволили “по собственному желанию”, после того, как он посоветовал ДМО своему пациенту.
    Самое ужасное, что информация по ДМО присутствуют в открытом доступе, просто находили на эту информацию единицы.
    Как отстоять свои права?
    О правилах предоставления такой услуги и обязанностях частных клиник можно узнать, просто вбив в Яндекс фразу: “добровольное медицинское обслуживание”.
    Обязательно обслуживание, а не страхование.

    34j5c6h86

  41. Curtisshek — March 30, 2017 @ 3:48 am

    ygtfhbf

  42. Curtisshek — April 9, 2017 @ 2:02 am

    rhobpnk

  43. Curtisshek — April 9, 2017 @ 10:43 am

    qyiqqmi

RSS feed for comments on this post.

Write a comment


Name




«

»

All trademarks and copyrights on this page are owned by their respective owners.
All the Rest © SC2 blog 2007-2010